Xiaomi Pinecone Chip: Deep Research


Bronze III
Xiaomi is considered as one of the best projects implemented in recent years. The main reason why this brand has become popular is related with the results shown by the company. The first phone of Xiaomi has been released back in 2011. And it took about 5 years from this manufacturer to find its place under the sun. What’s more amazing it makes products for all cases of life. Such a diversification requires great management policy as well as incredible efforts. Seems Xiaomi has already proven anything is impossible. But as it often happens with such perspective projects, the company faces too many problems caused by partners. As a result, the further activity of the manufacturer is under danger. Recently, many Chinese smartphone makers including Xiaomi announced prices of their products will be increased by 100 yuan ($14) due to increased purchase cost of components and exchange rate fluctuations. Another case, the Xiaomi Mi 6 has not been launched yet due to shortage of Snapdragon 835 chip. There are myriads of reasons why Xiaomi’s this or that product failed (I mean the Mi 5S). So it turns out Xiaomi is capable of making good products; any of its products come with at least one innovative feature; thanks to a smart management policy it was able to beat many rivals; and so on. But this company is not able to grow due to ‘artificial’ limitations. The Xiaomi Pinecone chip, which is going to launch on February 28, is thought to be the solution of many problems. But there are many aspects we have to take a peek at. Things aren’t always what they seem.
Where the Story Starts?In January, 2016 Xiaomi founder and CEO, Lei Jun announced the company is going to focus on chip making in 2016. This requires formation of special departments, mobilization of forces and creating new laboratories. I am not talking about investments required for this project. But the company has had far-reaching plans. As a result, this project should come in with a CPU made by its own.A year later Xiaomi came in with another announcements referring to the official release date of the Xiaomi Pinecone, an own-made processor that should help the company to win the world.Many think the Pinecone Electronics is not owned by Xiaomi. Therefore, this chip maker may cause the same problems for the company like Qualcomm and MediaTek. But the truth is that Pinecone Electronics was set up by Xiaomi with help from chip maker Leadcore back in November 2014. And it’s considered as Xiaomi’s sub-brand. So if the Pinecone succeeds, the smartphone maker will solve problems in the long term.Why Xiaomi Pinecone is So Important? In 2016 Huawei, Oppo, Vivo and other Chinese manufacturers have provided good sales numbers thanks to supply chain control. Thus smartphone makers will not compete in terms of lower prices or more advanced business models. The decisive factor will be related with the fact who can return to traditional business logic faster. In this sense, Huawei has outrun Xiaomi. That’s why it could become the third largest smartphone maker behind Apple and Samsung. So we can write down Huawei has started implementing far-reaching plans the way earlier than any other company.
Obviously, Huawei is the third due to its own chips. That’s why it can design and release high-end devices not depending on others. For example, while many manufacturers including Xiaomi were suffering because of Snapdragon 820 processor shortage Huawei was making great devices packed with the Huawei Kirin 960 CPU. This doesn’t mean Xiaomi has always been relaying on suppliers. If it was true, we’d never hear about under-glass fingerprint identification that should appear on the Mi 5S, piezoelectric ceramic driver found on the Mi MIX.Getting back to Huawei, this manufacturer released a number of flagships carrying Mate and P identifiers while others were busy of negotiating with suppliers. The same story we can see for the Huawei P10 / Plus. The phones will be unleased at MWC 2017 in a few days, while we have to wait for the Xiaomi Mi 6 for a few more months.Thank you.
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I hope their chipset won't affect android development

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