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One thing that always amazes me is that the PC tech industry rarely does technology demonstrations. In the car world, the likes of Audi, BMW, Porsche, and others, will create something unique for its fans once or twice a year, without any expectation of going on sale. It’s a way for the company to show off its engineering talent, and get some column inches in the process – it’s very entertaining for the engineers in the audience, and personally, I love it. In the PC space, the only company I work with closely that does anything like this is ASUS, perhaps once every couple of years. This time around we get a look at what the future might hold with the Prime Utopia motherboard, a concept design that pools together several new features and ways of thinking.