Basically they finished off the story and want to work on something else. The AAA shooter market is extremely crowded and hard to compete in. If they stumble at all then they would be out ~100 million and be done as a company.They have mentioned a few times that they might be moving to a F2P model.
Now AMD is on stage! and seems proimisng too. Even tho intel isn't cuting down the prices and they launched even expensive models.
They maybe a bit inovative but they don't understand the trend.
More performance at lower price